150 Negative Keywords For SaaS Google Ads: Complete Pre-Launch Checklist
type: Article
description: A ready-to-use checklist of over 150 negative keywords that SaaS and B2B companies should add to Google Ads campaigns before spending a dollar, organized into seven intent categories including free-tier seekers, job hunters, developers, students, and coupon seekers, with step-by-step implementation guidance for shared lists and campaign-level exclusions.
date modified: 2026-06-12T06:45:24.201Z
date published: 2026-06-12T06:47:51.226Z