7 Brand Term Bidding Mistakes Destroying Your Google Ads Margin
type: Article
description: Most Google Ads accounts make at least three of these seven brand term bidding mistakes, silently inflating acquisition costs and masking real performance. This guide breaks down each mistake, from Performance Max brand cannibalization to shared budgets hiding growth problems, and shows exactly how to fix them.
date modified: 2026-06-02T06:51:11.684Z
date published: 2026-06-02T06:52:21.140Z