AI Max is one toggle that changes four things inside a Search campaign. Here's the setting-by-setting setup I use, the controls most advertisers skip, when AI Max makes CPA worse, and how it interacts with Smart Bidding once the extra traffic starts arriving.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
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