groas Knowledge Graph / Article

Demand Gen vs Discovery Campaigns: What Changed in Google Ads

Explains, for marketers and agencies, what Google's 2023 shift from Discovery ads to Demand Gen campaigns actually changed, how Demand Gen differs from Performance Max, and how Demand Gen frequency capping works.

Stable URI: https://graph.groas.com/entity/demand-gen-vs-discovery-campaigns-what-c
Canonical page: https://www.groas.com/post/demand-gen-vs-discovery-campaigns-google-ads
Last verified: 2026-08-17T07:00:35.932Z · Raw JSON-LD: demand-gen-vs-discovery-campaigns-what-c.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`

JSON-LD

{
  "@context": "https://schema.org",
  "@id": "https://graph.groas.com/entity/demand-gen-vs-discovery-campaigns-what-c",
  "url": "https://www.groas.com/post/demand-gen-vs-discovery-campaigns-google-ads",
  "name": "Demand Gen vs Discovery Campaigns: What Changed in Google Ads",
  "@type": "Article",
  "headline": "Demand Gen vs Discovery Campaigns: What Changed in Google Ads",
  "description": "Explains, for marketers and agencies, what Google's 2023 shift from Discovery ads to Demand Gen campaigns actually changed, how Demand Gen differs from Performance Max, and how Demand Gen frequency capping works."
}