Google Ads AI Max For SaaS In 2026: Setup, Risks, And How To Get More Demo Bookings From Search
A practical guide for SaaS companies on setting up Google Ads AI Max for search campaigns in 2026. Covers campaign structure, conversion action selection, URL expansion controls, negative keywords, and first-party data configuration. Explains the specific risks AI Max introduces for long-cycle SaaS lead generation and why autonomous management with strategic human oversight is essential for turning more search traffic into qualified demo bookings.