Google Ads AI Max In 2026: The Definitive Guide (Setup, Features, And When To Use It)
AI Max for Search Campaigns is Google's AI layer that expands keyword matching, generates ad assets, and broadens audience targeting within existing search campaigns. This definitive 2026 guide covers what AI Max actually does, how to set it up correctly, the real differences between AI Max and Performance Max, common problems and fixes, and where full autonomous management like groas fills the strategic gaps that AI Max leaves open.