Google ads AI Max: The Only Guide You Need in 2026 (What It Is, How It Works, and Whether to Use It)
type: Article
description: A definitive guide to Google's AI Max for Search campaigns covering what it is, how URL expansion and broad match AI work, AI Max vs Performance Max and Smart bidding, who should enable it in 2026, and when autonomous Google ads management from groas delivers better results than relying on Google's native automation alone.
date modified: 2026-05-24T19:10:04.156Z
date published: 2026-05-24T19:10:04.156Z