groas Knowledge Graph / Article

Google Ads Benchmarks By Industry In 2026: CPC, Conversion Rate, CPL, And ROAS Standards For Every Major Vertical

A comprehensive reference guide to Google Ads performance benchmarks in 2026 covering CPC, conversion rate, CPL, CPA, and ROAS across every major industry vertical. Learn what typical performance looks like for legal, SaaS, healthcare, eCommerce, real estate, home services, education, and travel, and understand how to use these benchmarks to identify whether your campaigns are competitive or leaving money on the table.

Stable URI: https://graph.groas.com/entity/google-ads-benchmarks-by-industry-in-202-2
Canonical page: https://www.groas.com/post/google-ads-benchmarks-by-industry-2026-cpc-conversion-rate-cpl-roas
Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: google-ads-benchmarks-by-industry-in-202-2.json

Provenance

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JSON-LD

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