Google Ads Bidding Strategies In 2026: Target CPA Vs. Target ROAS Vs. Max Conversions (And When To Use Each)
type: Article
description: A complete guide to every Google Ads bidding strategy in 2026, covering Target CPA, Target ROAS, Max Conversions, and manual CPC. Learn how to set up each strategy correctly, avoid common learning period mistakes, and understand why Smart Bidding alone is not enough without strategic human oversight and account-level AI optimization.
date modified: 2026-05-24T19:10:03.193Z
date published: 2026-05-24T19:10:03.193Z