Google Ads Bidding Strategies In 2026: The Complete Guide To Manual CPC, Smart Bidding, tCPA, And tROAS
A comprehensive breakdown of every Google Ads bidding strategy in 2026, covering Manual CPC, Enhanced CPC, Max Clicks, Max Conversions, Target CPA, and Target ROAS. Learn when to use each strategy, how to transition between them as campaigns mature, and the most expensive mistakes that cost advertisers thousands per month. Includes guidance on choosing the right bidding strategy by campaign stage and how autonomous management with human oversight optimizes bidding beyond what any single strategy can achieve alone.