Google Ads CPC And CPA Benchmarks By Industry In 2026: What You Should Actually Be Paying
type: Article
description: A comprehensive breakdown of Google Ads CPC, conversion rate, and CPA benchmarks by industry for 2026. Covers legal, financial services, healthcare, home services, eCommerce, SaaS, real estate, education, automotive, and travel with actionable guidance on budget setting and how to close the gap if your costs are above average.
date modified: 2026-05-24T19:10:01.637Z
date published: 2026-05-24T19:10:01.637Z