Google Ads For B2B Lead Generation In 2026: The Complete Playbook For Pipeline, Not Just Leads
type: Article
description: A complete 2026 playbook for running Google Ads campaigns that generate qualified B2B leads. Covers campaign structure, bidding strategy, offer design, negative keywords, offline conversion imports, pipeline measurement, and how to optimize for revenue rather than raw lead volume.
date modified: 2026-05-24T19:10:04.283Z
date published: 2026-05-24T19:10:04.283Z