Google Ads for Home Services: The HVAC, Plumbing and Roofing PPC Playbook
Google Ads for home services: complete PPC playbook for HVAC, plumbing, roofing, electrical, and pest control businesses. CPCs by trade, campaign structure for emergency vs scheduled services, LSAs vs Search vs PMax, seasonal budget management, call tracking, negative keywords, and lead quality optimization for 2026.