Google Ads For Real Estate In 2026: The Complete Strategy Guide For Agents And Brokerages Who Want Quality Leads
type: Article
description: A comprehensive Google Ads strategy guide for real estate agents, teams, and brokerages in 2026. Covers campaign structure for buyer and seller intent, keyword targeting, Google's housing ad policies, CPC and CPA benchmarks, landing page optimization for lead quality, budgeting and bidding strategies, and why autonomous management through groas delivers better results than traditional agencies or freelancers.
date modified: 2026-05-24T19:10:02.694Z
date published: 2026-05-24T19:10:02.694Z