Google Ads grader tools measure account settings compliance, not business performance. A score of 72 or 85 has no proven correlation with profitability, revenue growth, or ROAS. This article exposes what graders actually measure, the five critical metrics they ignore, why optimizing for a grade often hurts results, and what continuous optimization looks like compared to periodic scoring theater.
| Field | Source |
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url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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"description": "Google Ads grader tools measure account settings compliance, not business performance. A score of 72 or 85 has no proven correlation with profitability, revenue growth, or ROAS. This article exposes what graders actually measure, the five critical metrics they ignore, why optimizing for a grade often hurts results, and what continuous optimization looks like compared to periodic scoring theater.",
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