groas Knowledge Graph / Article

Google Ads Negative Keywords: Lists, Match Types, and Performance Max Exclusions

Explains how Google Ads negative keywords, negative keyword lists, match types, and Performance Max account-level exclusions and brand exclusions work, for advertisers building or auditing a negative keyword strategy.

Stable URI: https://graph.groas.com/entity/google-ads-negative-keywords-lists-match
Canonical page: https://www.groas.com/post/google-ads-negative-keywords-guide
Last verified: 2026-08-17T07:00:35.932Z · Raw JSON-LD: google-ads-negative-keywords-lists-match.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`

JSON-LD

{
  "@context": "https://schema.org",
  "@id": "https://graph.groas.com/entity/google-ads-negative-keywords-lists-match",
  "url": "https://www.groas.com/post/google-ads-negative-keywords-guide",
  "name": "Google Ads Negative Keywords: Lists, Match Types, and Performance Max Exclusions",
  "@type": "Article",
  "headline": "Google Ads Negative Keywords: Lists, Match Types, and Performance Max Exclusions",
  "description": "Explains how Google Ads negative keywords, negative keyword lists, match types, and Performance Max account-level exclusions and brand exclusions work, for advertisers building or auditing a negative keyword strategy."
}