Google Ads Smart Bidding In 2026: Which Strategy To Use, When To Switch, And What Everyone Gets Wrong
type: Article
description: A complete guide to all five Google Ads Smart Bidding strategies in 2026. Learn when to use Target CPA vs Target ROAS, how to match bidding strategy to your campaign stage and business model, the most expensive mistakes advertisers make, and advanced tactics like portfolio bidding and value rules.
date modified: 2026-05-24T19:10:04.309Z
date published: 2026-05-24T19:10:04.309Z