Google Ads Target CPA Vs Target ROAS: When Each Smart Bidding Strategy Works And When It Fails
type: Article
description: A comprehensive guide to tCPA vs tROAS bidding in Google Ads. Covers when each smart bidding strategy works, when it fails, the conversion volume thresholds most accounts miss, alternative bidding paths, how to set targets that scale volume instead of strangling it, and how Performance Max responds differently to the same targets. Built for in-house teams making smarter bidding decisions.
date modified: 2026-06-22T06:51:23.481Z
date published: 2026-06-22T06:56:52.718Z