Google reversed its plan to deprecate third-party cookies in Chrome. Here is what changed in 2024 and 2025, what still matters for measurement, and the advertiser checklist worth keeping.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
author | customer_site |
headline | customer_site |
description | customer_site |
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"name": "Google Kept Third-Party Cookies: What the Privacy Sandbox Reversal Means for Advertisers",
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"headline": "Google Kept Third-Party Cookies: What the Privacy Sandbox Reversal Means for Advertisers",
"description": "Google reversed its plan to deprecate third-party cookies in Chrome. Here is what changed in 2024 and 2025, what still matters for measurement, and the advertiser checklist worth keeping."
}