Google Shopping Ads Strategy 2026: Standard Shopping, Performance Max, And Feed Optimization
type: Article
description: A definitive guide to Google Shopping Ads in 2026 covering Standard Shopping versus Performance Max campaign structures, Merchant Center feed optimization, hybrid campaign architecture, bidding strategy, and how agencies, in-house teams, and fully managed services each approach Shopping execution for maximum ROAS.
date modified: 2026-05-30T06:44:10.205Z
date published: 2026-05-30T06:47:15.153Z