A 12-location home services franchise was running a single undifferentiated Google Ads structure across all markets, causing budget cannibalization, polluted conversion data, and generic landing pages. This case study traces the diagnosis of three structural issues, the rebuild into location-specific campaign architecture with calibrated bidding and localized landing pages, and the 90-day results that turned every location into a consistent lead generator on the same $45K monthly spend.
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url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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