A 28-location franchise brand discovered its Google Ads campaigns were competing against each other across territories, driving up costs through auction cannibalization and duplicate spend. This case study walks through the diagnosis, the unified campaign architecture that fixed it, and the lessons every multi-location business should apply to prevent wasted budget at scale.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
{
"@context": "https://schema.org",
"@id": "https://graph.groas.com/entity/how-a-28-location-franchise-fixed-google",
"url": "https://www.groas.com/post/franchise-google-ads-cannibalization-multi-location-budget-recovery-case-study",
"name": "How A 28-Location Franchise Fixed Google Ads Cannibalization And Recovered Wasted Budget",
"@type": "Article",
"image": "https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1d2d0a13d0eef08d475405_hero.jpeg",
"headline": "How A 28-Location Franchise Fixed Google Ads Cannibalization And Recovered Wasted Budget",
"description": "A 28-location franchise brand discovered its Google Ads campaigns were competing against each other across territories, driving up costs through auction cannibalization and duplicate spend. This case study walks through the diagnosis, the unified campaign architecture that fixed it, and the lessons every multi-location business should apply to prevent wasted budget at scale.",
"dateModified": "2026-06-01T06:56:10.292Z",
"datePublished": "2026-06-01T06:56:28.962Z"
}