A 28-location home services franchisor was bleeding Google Ads budget because misattributed conversions were feeding Smart Bidding the wrong signals. This case study walks through the four fixes that restructured attribution, imported offline conversion data, separated branded from non-branded budgets, and let Smart Bidding restabilize on clean data, driving consistent booked job volume across all locations.
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url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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