A B2B lead generation business was burning $40K per month on Google Ads Smart Bidding that optimized toward page views and session duration events instead of real form submissions. The problem was not targeting or campaign structure. It was broken GA4 enhanced conversions and seven primary conversion actions feeding the algorithm corrupted signal. This case study walks through the diagnostic process, the conversion tracking rebuild, and how cleaning the signal unlocked meaningful pipeline improvement within 60 days, all without changing a single campaign.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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