A B2B lead generation company with 8-figure ARR hit a Google Ads performance plateau after 18 months of in-house management. Rather than hand off to an agency, they added the groas Done-With-You model, pairing the proprietary engine with a senior strategist while keeping their in-house marketer in the driver's seat. Within 90 days, CPL dropped by roughly 30% and lead quality improved. This case study walks through the diagnosis, the structural fixes, and why staying in control works better when you are not doing everything manually.
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