This case study follows a mid-market B2B SaaS company that replaced an underperforming Google Ads agency with groas's Done-With-You model. By pairing a proprietary engine with a senior strategist while keeping the in-house team in control of strategy, the company cut cost per lead, improved qualified lead rates, and scaled spend without adding headcount. The story breaks down exactly what was broken, what got fixed, and why the DWY model closes the structural gap between agency execution and in-house ownership.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
{
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"url": "https://www.groas.com/post/b2b-saas-cut-cpl-done-with-you-google-ads-case-study",
"name": "How A B2B SaaS Company Cut CPL While Keeping Strategic Control With Done-With-You Google Ads",
"@type": "Article",
"image": "https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdb41bd32508470d992b7_hero.jpeg",
"headline": "How A B2B SaaS Company Cut CPL While Keeping Strategic Control With Done-With-You Google Ads",
"description": "This case study follows a mid-market B2B SaaS company that replaced an underperforming Google Ads agency with groas's Done-With-You model. By pairing a proprietary engine with a senior strategist while keeping the in-house team in control of strategy, the company cut cost per lead, improved qualified lead rates, and scaled spend without adding headcount. The story breaks down exactly what was broken, what got fixed, and why the DWY model closes the structural gap between agency execution and in-house ownership.",
"dateModified": "2026-05-31T06:54:57.972Z",
"datePublished": "2026-05-31T06:55:38.847Z"
}