A B2B SaaS in-house team discovered their stalling Google Ads pipeline had nothing to do with keywords or bids. The root cause was structural: Smart Bidding was optimizing against form fills that had almost no correlation with revenue. This narrative case study walks through the diagnosis, the conversion architecture rebuild, offline conversion import from CRM, learning phase management, and the 90-day outcome on pipeline quality. Built for DWY buyers who want to fix this themselves with the right framework and the right support alongside their team.
| Field | Source |
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url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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