How A B2B SaaS Team Improved Pipeline From Google Ads Without Handing Off Control
type: Article
description: A B2B SaaS company with a capable in-house team fixed attribution gaps, restructured campaigns, and improved pipeline from Google Ads using the groas DWY model, keeping full control without hiring an agency or adding headcount.
date modified: 2026-05-31T06:49:53.275Z
date published: 2026-05-31T06:55:38.847Z