A DTC ecommerce brand spending $45K per month on Google Ads could not scale because the algorithm had no visibility into product margin. By mapping margin tiers into custom labels, resetting bid strategies, segmenting campaign traffic, and restructuring Performance Max asset groups, the brand grew profitable revenue without increasing budget. This case study walks through the structural diagnosis, the fix, and what it means for in-house teams and agencies managing ecommerce Google Ads accounts.
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