A DTC ecommerce brand watched ROAS decline for three months despite increasing Performance Max spend. The problem was not the algorithm. It was the inputs: a thin product feed, conflated asset groups, auto-generated video, and zero audience signals. This case study walks through the full rebuild, from Merchant Center feed optimization to asset group restructuring, and tracks what changed in ROAS, conversion rate, and budget efficiency over 60 days.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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"description": "A DTC ecommerce brand watched ROAS decline for three months despite increasing Performance Max spend. The problem was not the algorithm. It was the inputs: a thin product feed, conflated asset groups, auto-generated video, and zero audience signals. This case study walks through the full rebuild, from Merchant Center feed optimization to asset group restructuring, and tracks what changed in ROAS, conversion rate, and budget efficiency over 60 days.",
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