A mid-market ecommerce brand was running strong Search campaigns but could not get Shopping or Performance Max to perform. The problem was not bids or budgets. It was feed quality. This case study walks through the audit, the specific fixes to titles, custom labels, and GTINs, and the downstream impact on ROAS and Smart Bidding health.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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"description": "A mid-market ecommerce brand was running strong Search campaigns but could not get Shopping or Performance Max to perform. The problem was not bids or budgets. It was feed quality. This case study walks through the audit, the specific fixes to titles, custom labels, and GTINs, and the downstream impact on ROAS and Smart Bidding health.",
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