How A Financial Services Company Fixed Google Ads Attribution And Unlocked Smart Bidding
A financial services company discovered three stacked conversion tracking failures silently corrupting Smart Bidding across their lead gen account. This case study walks through the diagnosis, the full attribution rebuild using GA4 enhanced conversions and offline conversion import, and the resulting improvement in qualified pipeline and cost per acquisition. The transferable lesson: attribution is a strategy decision that compounds in whatever direction you point it.