A financial services company spending $45K per month on Google Ads was generating hundreds of leads but closing almost none. The root cause was structural: every signal in the account optimized for form fills, not qualified prospects. This case study walks through the three fixes that changed the economics of their paid search program, from redefining the conversion event to restructuring the landing page to shifting the bidding strategy, and what the results looked like once the system stabilized.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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