A real estate investor acquisition business spending $25K/month on Google Ads was generating 400+ leads but closing fewer than 2%. The fix was not better ad copy. It was separating campaigns by seller intent, rebuilding negative keyword architecture, and feeding appointment-level offline conversions back into Smart Bidding. This case study walks through the diagnosis, the rebuild, and the results, with lessons for any high-value lead gen advertiser running Google Ads.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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"headline": "How A Google Ads Account For Real Estate Investors Fixed Lead Quality With Offline Conversions",
"description": "A real estate investor acquisition business spending $25K/month on Google Ads was generating 400+ leads but closing fewer than 2%. The fix was not better ad copy. It was separating campaigns by seller intent, rebuilding negative keyword architecture, and feeding appointment-level offline conversions back into Smart Bidding. This case study walks through the diagnosis, the rebuild, and the results, with lessons for any high-value lead gen advertiser running Google Ads.",
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