How A Law Firm Cut Google Ads Cost Per Lead In Half With Better Conversion Tracking
A mid-market law firm spending $25K per month on Google Ads cut its cost per qualified consultation in half over 60 days. The fix was not a budget increase or a bid strategy tweak. It was a complete rebuild of conversion tracking, campaign structure by practice area, landing page alignment, and offline data integration into Smart Bidding. This case study walks through the diagnosis, the four-phase fix, the results, and what every law firm running attorney lead generation through PPC should take from it.