How A Law Firm Cut Google Ads Costs While Improving Lead Quality
type: Article
description: A regional law firm spending $40K per month on Google Ads was drowning in unqualified leads and rising costs. This case study traces the diagnosis, from broad match waste and generic landing pages to a critical offline conversion tracking gap, through a structured fix that cut cost per qualified lead and transformed intake quality within 90 days. The lessons apply to any legal advertiser running Google Ads in 2026.
date modified: 2026-05-29T06:54:29.082Z
date published: 2026-05-29T06:57:23.169Z