How A Law Firm Cut Google Ads Costs While Improving Lead Quality
A regional law firm spending $40K per month on Google Ads was drowning in unqualified leads and rising costs. This case study traces the diagnosis, from broad match waste and generic landing pages to a critical offline conversion tracking gap, through a structured fix that cut cost per qualified lead and transformed intake quality within 90 days. The lessons apply to any legal advertiser running Google Ads in 2026.