A local service business spending $25K per month on Google Ads cut its cost per lead by roughly half after rebuilding campaigns around hyperlocal geographic clusters, fixing the conversion events feeding smart bidding, and matching landing pages to local search intent. This case study breaks down the structural problems with metro-scale targeting, the specific fixes that changed the results, and a framework any local business can apply.
| Field | Source |
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url | customer_site |
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headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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