A local service business spending $15K per month on Google Ads was generating 300 leads but booking fewer than 80 jobs. By rebuilding the account around presence-only location targeting, service-specific campaign structure, offline conversion imports, and dedicated landing pages, lead quality improved by 45% and cost per booked job dropped from $190 to $110 within 90 days. This case study breaks down every step of the rebuild for local service business owners and the agencies that manage their accounts.
| Field | Source |
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url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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