A multi-location dental group running one campaign across 12 offices rebuilt its Google Ads into a location-first architecture, fixed conversion tracking to isolate new patients from existing ones, and significantly reduced cost per new patient. This case study walks through the diagnosis, the structural rebuild, and what the results looked like at 30, 60, and 90 days.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
{
"@context": "https://schema.org",
"@id": "https://graph.groas.com/entity/how-a-multi-location-dental-group-cut-co-3",
"url": "https://www.groas.com/post/multi-location-dental-google-ads-lower-cpl-location-first-rebuild-case-study",
"name": "How A Multi-Location Dental Group Cut Cost Per New Patient With A Location-First Google Ads Rebuild",
"@type": "Article",
"headline": "How A Multi-Location Dental Group Cut Cost Per New Patient With A Location-First Google Ads Rebuild",
"description": "A multi-location dental group running one campaign across 12 offices rebuilt its Google Ads into a location-first architecture, fixed conversion tracking to isolate new patients from existing ones, and significantly reduced cost per new patient. This case study walks through the diagnosis, the structural rebuild, and what the results looked like at 30, 60, and 90 days.",
"dateModified": "2026-06-21T06:50:00.872Z",
"datePublished": "2026-06-21T06:52:47.081Z"
}