A multi-location franchise running Google Ads across 20+ markets rebuilt its account from a single national campaign into market-specific architectures. The restructure resolved budget cannibalization, gave Smart Bidding clean signals per market, and cut blended CPA by roughly 40% within 60 days. This case study covers the diagnosis, the tiered rebuild, the results, and what other franchise brands should learn from the structural mistake nearly all of them make.
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