A 15-location service franchise was running all Google Ads through a single account with shared budgets, overlapping geo targeting, and inconsistent conversion tracking. The result: budget cannibalization, invisible location-level performance, and no way to know which markets were profitable. This case study walks through the structural diagnosis and full rebuild into per-location campaigns with dedicated budgets, market-specific landing pages, standardized conversion tracking, and location-appropriate Smart Bidding targets, and explains why multi-location franchise Google Ads management is a problem purpose-built for fully managed execution.
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