A multi-location home services business was running Google Ads across 8 markets with one overworked in-house manager. The account had inconsistent bid strategies, cross-location keyword cannibalization, no per-market conversion data, and reporting that could not prove which locations were profitable. Instead of hiring a second manager or handing the account to an agency, they paired their existing team with the groas Done With You model: a proprietary engine handling 24/7 execution plus a senior strategist providing regular advisory. Within six months, cost per lead dropped across all active markets, two underperforming locations were identified and restructured, and the in-house manager shifted from manual execution to strategic work. This case study walks through the structural problems, the fixes, and why engine plus strategist beats adding headcount.
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"headline": "How A Multi-Location Service Business Scaled Google Ads Across 8 Markets Without Hiring A Second Manager",
"description": "A multi-location home services business was running Google Ads across 8 markets with one overworked in-house manager. The account had inconsistent bid strategies, cross-location keyword cannibalization, no per-market conversion data, and reporting that could not prove which locations were profitable. Instead of hiring a second manager or handing the account to an agency, they paired their existing team with the groas Done With You model: a proprietary engine handling 24/7 execution plus a senior strategist providing regular advisory. Within six months, cost per lead dropped across all active markets, two underperforming locations were identified and restructured, and the in-house manager shifted from manual execution to strategic work. This case study walks through the structural problems, the fixes, and why engine plus strategist beats adding headcount.",
"dateModified": "2026-06-07T06:44:51.352Z",
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