How A Real Estate Business Fixed Google Ads Lead Quality By Rebuilding Around Buyer Intent
A real estate business spending $25K/month on Google Ads was generating 400 form fills but closing almost none. The fix was structural: separating campaigns by buyer intent, replacing form fill conversion tracking with qualified lead signals from the CRM, and rebuilding negative keyword coverage for real estate-specific queries. The result was fewer total leads but more than double the qualified buyers, at a dramatically lower cost per qualified lead. This case study walks through the diagnosis, the rebuild, and what every real estate advertiser should fix first.