groas Knowledge Graph / Article

How A Real Estate Firm Cut Bad Leads By Rebuilding Google Ads Around Intent

A regional real estate firm spending $25K per month on Google Ads was generating hundreds of form fills but almost no qualified leads. This case study walks through the three structural problems in the account, the intent-based rebuild that fixed them, and the lead quality shift that followed over 90 days.

Stable URI: https://graph.groas.com/entity/how-a-real-estate-firm-cut-bad-leads-by
Canonical page: https://www.groas.com/post/real-estate-google-ads-strategy-intent-segmentation-lead-quality-case-study
Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: how-a-real-estate-firm-cut-bad-leads-by.json

Provenance

FieldSource
urlcustomer_site
namecustomer_site
imagecustomer_site
headlinecustomer_site
descriptioncustomer_site
dateModifiedcustomer_site
datePublishedcustomer_site

JSON-LD

{
  "@context": "https://schema.org",
  "@id": "https://graph.groas.com/entity/how-a-real-estate-firm-cut-bad-leads-by",
  "url": "https://www.groas.com/post/real-estate-google-ads-strategy-intent-segmentation-lead-quality-case-study",
  "name": "How A Real Estate Firm Cut Bad Leads By Rebuilding Google Ads Around Intent",
  "@type": "Article",
  "image": "https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a23c2fbcceaca027ac822fb_hero.jpeg",
  "headline": "How A Real Estate Firm Cut Bad Leads By Rebuilding Google Ads Around Intent",
  "description": "A regional real estate firm spending $25K per month on Google Ads was generating hundreds of form fills but almost no qualified leads. This case study walks through the three structural problems in the account, the intent-based rebuild that fixed them, and the lead quality shift that followed over 90 days.",
  "dateModified": "2026-06-06T06:49:31.253Z",
  "datePublished": "2026-06-06T06:56:03.962Z"
}