A regional real estate brokerage rebuilt its Google Ads account by separating buyer, seller, and rental intent into dedicated campaigns, replacing generic form fills with qualified appointment bookings as the primary conversion event, and geo-fencing to high-close-rate zip codes. This 60-day structural rebuild cut cost per qualified lead while improving appointment-to-close ratios. The article breaks down the three changes, explains why these problems appear in nearly every real estate account, and covers how the framework applies to commercial real estate, property management, and mortgage advertisers.
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"url": "https://www.groas.com/post/real-estate-google-ads-case-study-buyer-seller-intent-segmentation-cpl-reduction",
"name": "How A Regional Real Estate Brokerage Cut CPL By Separating Buyer And Seller Intent In Google Ads",
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"headline": "How A Regional Real Estate Brokerage Cut CPL By Separating Buyer And Seller Intent In Google Ads",
"description": "A regional real estate brokerage rebuilt its Google Ads account by separating buyer, seller, and rental intent into dedicated campaigns, replacing generic form fills with qualified appointment bookings as the primary conversion event, and geo-fencing to high-close-rate zip codes. This 60-day structural rebuild cut cost per qualified lead while improving appointment-to-close ratios. The article breaks down the three changes, explains why these problems appear in nearly every real estate account, and covers how the framework applies to commercial real estate, property management, and mortgage advertisers.",
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