A SaaS company spending $25K per month on Google Ads discovered its display remarketing was generating wasted impressions and almost no pipeline. This case study walks through the three structural failures in their setup, the 30-day rebuild covering audience segmentation, placement exclusion, creative laddering, and frequency caps, and the measurable results including wasted impressions cut roughly in half and cost per acquisition brought back to a viable number.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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"description": "A SaaS company spending $25K per month on Google Ads discovered its display remarketing was generating wasted impressions and almost no pipeline. This case study walks through the three structural failures in their setup, the 30-day rebuild covering audience segmentation, placement exclusion, creative laddering, and frequency caps, and the measurable results including wasted impressions cut roughly in half and cost per acquisition brought back to a viable number.",
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