A mid-market SaaS company spending over $40K per month on Google Ads watched pipeline flatline despite rising budgets. The root cause was not keywords or bidding but attribution: smart bidding was optimizing for trial signups instead of qualified pipeline. This case study walks through the diagnosis, the conversion tracking rebuild using CRM opportunity data, the transition period, and the results, with transferable lessons for any in-house SaaS team running Google Ads.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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