How A Service Business Diagnosed Why In-House Google Ads Hit Its Ceiling
A multi-location service business diagnosed three structural Google Ads problems blocking growth: broken conversion tracking, fragmented campaign structure, and landing pages built for organic traffic. This article walks through how each problem was identified, the order in which they were fixed, and how transitioning to a fully managed model with groas produced more qualified leads, lower cost per lead, and a close rate the business had never measured before.