groas Knowledge Graph / Article

How An Ecommerce Brand Cut Upper-Funnel CPL By 44% Adding Google Demand Gen Campaigns

An ecommerce brand plateaued on Search and Shopping, added Google Demand Gen campaigns as a dedicated upper-funnel channel, and cut upper-funnel CPL by 44% in 90 days. This case study covers the audience strategy, creative format testing, budget allocation decisions, and measurement approach that made it work, plus lessons for any ecommerce brand hitting the same search ceiling.

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Canonical page: https://www.groas.com/post/ecommerce-google-ads-demand-gen-campaigns-cut-upper-funnel-cpl-44-percent-case-study
Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: how-an-ecommerce-brand-cut-upper-funnel.json

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