An ecommerce brand spending $80K per month on Google Ads discovered its strong ROAS was hiding eroding margins. By restructuring its Shopping feed with margin-tier custom labels, segmenting Performance Max asset groups by profitability, and shifting Smart Bidding to margin-weighted conversion values, the brand cut wasted spend on low-margin SKUs and grew contribution margin per order without increasing total budget. This case study walks through the diagnosis, the phased fix, and why most ecommerce Google Ads setups are optimized for the wrong goal.
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url | customer_site |
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dateModified | customer_site |
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